Self-produced indie-rock artist and internet personality Carter Vail has quietly amassed 600k+ social media followers by releasing music that somehow combines elements of lo-fi, disco, and even bossa nova without compromising an undeniable indie-rock feel that places him somewhere between Mac Demarco, Cake, and Phoenix. He does it all with a playful, feel-good aesthetic that doesn’t shy away from heavier themes of loss, love, and growing up. Carter's reputation for creative and hilarious short form video content has earned him partnerships with brands ranging from Starbucks to Dave's Killer Bread and Tillamook Cheese. The original jingles he's made for those brands are probably the most unique application of a university of miami music school degree you'll find on the internet. He also does jiu jitsu everyday, bench presses the combined weight of a typical indie band, and will run a marathon without training. His album, 100 cowboys, came out via Assemble Sound in June 2024.
