Baby Bugs is an alternative music project founded by Bowie. After years of being held under the weight of mental illness and emotional abuse, Bowie found that writing their thoughts in the form of a song or poem was the only way they could express their feelings clearly. Bowie released the first official Baby Bugs song, "Hey Bunny", in March 2021. This song surpassed one million streams within 2 months. The sudden success of their music and the response from listeners encouraged them to continue to sing and write about their emotions, and continue helping others who experience similar things feel less alone.