The angel number 1111 symbolizes enlightenment and awakening. In numerology, it�s considered divine confirmation that things are on the right path. That feeling is one that Biig Piig arrived at after a long period of constant flux. It also provides the title and emotional bedrock of her highly anticipated debut album 11:11, which finds the Irish pop star �a bit more at peace with the ebbs and flows of life.�
Biig Piig is a queen of reinvention. At 26-years-old, she�s lived countless lives in countless cities, from her birthplace of Cork to Marbella, London, and Los Angeles. She�s worked all kinds of unusual jobs, from dealing poker at Leicester Square�s Empire Casino to working in a draft house after a stint at �Beer School� and babysitting for a family in Switzerland for two months. That same lawless spirit has driven Biig Piig�s musical identity, including her name. It started off as a joke � something she�d read on a pizza menu � but the more it stuck around the more it came to mirror her lifestyle: �The big pig� the big mess,� as she put it in one early interview. �But in a way, that�s the sweetest thing.�
11:11 exudes a cool confidence that has come from the wear and tear of life experience. Lyrically, Biig Piig plays the role of the older sister who�s been through it all and is wiser for it, but still there in the trenches with you � because how much can any of us have it all figured out, anyway? Sonically, the tracks have also benefited from a different kind of nerve in her own songwriting. There was more jamming, more redrafting, more walking away and coming back to the tracks on 11:11 compared to previous projects. �It's been a long time coming to a point where I'm ready to release a full album. With previous projects, it felt like five or six tracks was all they wanted to be. Whereas this felt like it wanted to go on a little bit longer, and we let the tracks grow a lot more,� she explains. �I�ve been a lot more secure in feeling like I�m not going to lose a song by letting it breathe.�
Making its way through the outer havoc of the storm to its peaceful eye, 11:11 finds hope in the dark and confidence through endurance. �I'd love for people to feel nostalgic for experiences they've had. To be able to reflect on them, and celebrate them, and let them go through the music,� she says. �It�s about letting go of past things and loving yourself through the hard times � and having a good time, too, because that's what we're all here for.�
