George Clanton doesn’t just produce gleaming electronic pop, he produces nostalgia too. Beyond hunting for the right melodies and textures, the Los Angeles artist is always searching for a sound that strikes a spiritual chord. In addition to making music, he runs the 100% Electronica record label with his fellow pop mutator and wife Negative Gemini. He also spearheads events, including weekly streams on Twitch. Under the monikers ESPRIT 空想 and Mirror Kisses, Clanton was a key figure of the early vaporwave scene. But beginning In 2015, he started working under his given name, starting over with an album that shared the same name as his freshly launched label. His 2018 follow-up, Slide, further revealed Clanton’s gift for deeply moving pop and now he’s focused on delivering a powerful sequel. The new album finds him both musically and personally matured. It’s an elegant merging of all his past selves—of stirring rock, sweeping shoegaze, and niche electronics—augmented with more complex layers and physical instruments. It’s also a journey inward as Clanton emphasizes personal reflection and self-improvement—themes he’s held close his whole career.
