About the Premier Lacrosse League
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men's professional lacrosse league in North America, composed of eight teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos Sports Partners, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was recognized by Front Office Sports' 2021 Best Employers in Sports. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).
Premier Lacrosse League Tickets
Utilizing Ticketmaster Presence, the next-generation digital ticketing and venue access control platform, fans of the Premier Lacrosse League will experience the benefits of digital tickets including an entire suite of identity-based personalization features. Presence streamlines live event venue operations, provides real time insights and analytics to venues and teams, enhances security, protects against fraud, and allows for a personalized fan experience.
The Premier Lacrosse League will also be able to leverage SafeTix, the latest enhancement to Ticketmaster Presence, which ties a unique, identifiable digital ticket to each fan's mobile phone, providing much greater visibility into the individual fans who come to a live event. SafeTix uses NFC tap and go technology supported by Apple Wallet and Google Pay, and rotating barcodes that refresh every 15 seconds, preventing the unscrupulous replication and sale of fake tickets.
Ticketmaster will provide a host of best-in-class marketing services and technologies to the Premier Lacrosse League, including Ticketmaster's in-house LiveAnalytics team that provides data analysis and insights for clients to make informed decisions on everything from new fan discovery and marketing to pricing strategy and sponsorship deals. The partnership will also include support from Ticketmaster's marketing services that will build and manage conversion-focused media campaigns across platforms in order to drive consumer awareness for PLL's upcoming season.