Despite already having achieved critical and popular success as a part of B2K and through an impressive solo venture, R&B artist Omarion showed he intended to continue his growth as a musician under the guidance of Jay-Z by signing with Roc Nation Management in 2013. The musician's early tours were distinguished by smooth vocals, but an edgier approach appeared alongside continued collaboration with such artists as Lil Wayne and DJ Drama. This edge was believed to continue in concerts related to the 2014 release of Love & Other Drugs, a full-length studio album follow-up to the 2012 debut EP Care Package and its 2013 sequel Care Package 2.
Prior to setting out on a solo career, Omarion achieved fame as the lead singer for B2K, an R&B band that hit charts repeatedly in the early 2000s with such hits as "Uh Huh" and "Bump Bump Bump." The group ultimately split up due to internal disagreements, a move that spurred Omarion's launch as a solo artist in 2005. Since then, Omarion has sold millions of albums and concert tickets through the releases of hit albums O, 21, Face Off and Ollusion. He received a Grammy nod for O, as well as an American Music Award nomination for Favorite R&B Male Artist in 2005. Always eager to expand his artistic range beyond the world of music, Omarion took a break from recording to serve as a judge on America's Best Dance Crew. Although he's enjoyed his work as a solo artist, Omarion continues to hope for a B2K reunion in the future, a definite possibility given his continued friendly relationship with former band mates Lil' Fizz and J-Boog.